– take a story and create a passionate storytelling
– moodboard and conceptboard
– definying brand vision, brand mission, brand philosophy and target
– gathering historical information and analyzing case studies close to own brand
– identifying a brand visual identity: logo, label, hangtag, packaging
– establishing product categories
– create products: capsule collection / collection and brand extensions
– definying fabrics in view of characteristics
– locate stores
– define a concept store in order to have a excellent user experience
– give possibilities to customization
– analyse competitors: perceptual mapping, SWOT analysis
– Marketing and Communication: launch event, pop us corners, annual events, advertisments, testimonials, after sale service
– Social presence: Instagram, Facebook, Twitter, Personal Website
– Define Calendar