Marc Jacobs Brand Analysis

The Fashion designer.
Labelled as the “world’s most influential designer” (Fashion.telegraph.co.uk, 2011), Marc Jacobs became the yougest designer to win the CFDA Perris Ellis Award for New Fashion Talent in 1987 after launging his namesake brand the previous year and showcasing his first collection under the eponymous label. Marc Jacob’s career really arose once beginning to study BFA Fashion Design at Parsons School of Design in New York, where he designed and sold his first line of hand-knit sweaters. After his studies in 1922, Jacobs was given the title of vice president and head designer of womenswear at Perry Ellis, yet despite this, he was subsequently dismissed in 1993 “after Jacobs sent out a “grunge” collection for the label that critics loved but company hated” (Biography.com,2017). Jacob’s aim with this collection was to stay away from the clean-cut image of the Perry Ellis label and so sent out “unorthodox combintions, such as flowered; girlish dresses paired with combat boots, to achieve a dishevelled and individualistic look.” (Nolen, n.d.). Just a year later in 1993, Jacobs Duffy Designs Inc. created their own licensing and design company “Marc Jacobs International Company, L.P.” which therefore relaunched the Marc Jacobs brand and then a year later they relased and debuted a menswear line. Four years after that, in 1997, Jacob’s opened his first boutique on New York’s Mercer Street located in Soho. As well as this, Marc Jacobs signed on as creative director for the luxury brand Louis Vuitton and strengthened their reputation by designing the company’s first line of ready-to-wear clothing and expanded their line of accessories. Up until 2001, the Marc Jacobs brand only had it’s one clothing line, howevere in this year, the brand extended and formed the “Marc by Marc Jacobs” line which supplied sportswear and “was created to offer a much more affordable alternative to the original collection.” (Shoemetro.com, n.d.). Marc Jacobs extended his brand by introducing its first watch collection in collaboration with Fossil in 2005 and just two years later in 2007, the brand further expanded their product categories by launching a children’s line: Little Marc Jacobs, their first eyewear collection courtesy of Marc by Marc Jacobs and finally their first fragrance: Daisy. In 2015 Marc by Marc Jacobs was no longer a diffusion line as it was mergered with the designers primary collection.
The company “Marc Jacobs” is nowadays a leading and well-established name within the fashion industry, having a wide presence internationally and also has a wide clothing and accessory range. The products offered by the brand lie in the premium fashion segment due to their luxury range which provides high quality, style and value towards their consumers. The company belongs to LVMH is a french based, luxury goods amalgam, it focusing on high quality products.
Marc Jacobs is one of the most influential fashion designers oh his generation and it comes down to the fact that he does not follow the rules. He is anti establishment, anti adult, and anti-slick. He started off a salso being anti marketing however he has come to learn that in this day and age, marketing is key. It i salso a fact you don’t know what to expect at his fashion shows, and that is what makes the Marc Jacobs brand what is today.
For thirty years Marc Jacobs has been able to shape the boundaries of american fashion. The indefinable characteristics of his namesake label are the result of a unique, uncommonly frank and brilliantly outspoken perspective. His collections are known to bring an element of surprise as each season, every year, they change and they are considerably different to the previous. He loves to take what is deemed “everyday” and turn it into something luxurious. Possibly one of the greatest thing about his legacy is that while people seem to not know what they went untile they see it, everybody wants something with the Marc Jacobs label.